Projects —
Real systems, delivered in production.

Panini needed to run an 80,000-folio giveaway for its FIFA World Cup 2026 campaign without a manual-review bottleneck. I built two WordPress plugins and an AI pipeline that verifies every submitted receipt automatically, live in production on an AlmaLinux VPS.

ECCO wanted a livewire community challenge for its retail campaign, tracking 3.5M steps across participants in real time. I built a WordPress micrositio with daily evidence validation, a live counter, and the export used to pick winners — and renamed the entire campaign mid-challenge without stopping registration.

Esentia Energy needed its corporate site hardened after a client-mandated security audit. I implemented full OWASP headers, TLS 1.3 and Perfect Forward Secrecy, clearing every vulnerability flagged by their Security Coordinator.

Blanco Detalle needed a B2B/B2C store that could handle personalized event-decor products, tiered wholesale pricing and multiple carriers at once. I built it on WooCommerce with full Mexican tax compliance built in.

Palmex needed to digitize B2B lead attraction across fryers, distributors and wholesalers without losing their sales team's personal touch. I built a multi-market catalog paired with a hybrid chatbot that routes qualified leads to a human.

BIN Experiences needed a luxury-travel site that felt as premium as the trips it sells, in two languages. I designed and built a fast, bilingual, visually immersive site built to convert visits into quote requests.

Sincronía Logística needed to translate a heavily-certified pharmaceutical operation into a website healthcare clients would trust. I built a sober, credible corporate frontend that communicates that certification without overwhelming the visitor.

CONEXIG needed its expert directory to work as a global business card, in four languages, letting visitors find the right specialist among dozens of profiles fast. I built a multilingual, multi-facet filterable directory on WordPress and Polylang.

Bea Boullosa needed to centralize consultations, genetic testing, courses and conferences into one site that actually sells. I built a platform where clients book and pay with zero manual intervention on her end.

DAVIVIR needed its website to do the job of a sales advisor: present every home model clearly and convert interest into qualified leads. I built a real-estate lead-generation site around exactly that goal.

El Círculo Blanco needed a concise hub that presents the brand and routes visitors to the social channels where its real community lives, without over-engineering the site. I built exactly that: a focused, social-first brand hub.

A Mexican baby-products brand needed a real-money points-redemption system running across 139 stores during 54 scheduled activations, with no double-redemptions under concurrent traffic. I built it with database-level concurrency locks and an idempotency key tied to each logical operation.

A containerized app that only ever ran "on my machine" needed a real deployment path. I took it to a production-style, autoscaling Kubernetes setup with Deployments, Services and an HPA, as a self-directed personal project.

Manual clicks in the Azure portal aren't reproducible or reviewable. As a personal project, I codified an Azure infrastructure setup with Terraform, wired to GitHub Actions so every change is planned and reviewed before it applies.

I wanted hands-on practice with a real data pipeline, not a tutorial. As a personal project, I built an ETL pipeline for cryptocurrency price data — extraction, transformation, and a storage format designed for repeated analysis.

Job hunting means repeating the same steps — open a listing, fill the same fields, submit — over and over. I built a personal automation bot that removes that repetition entirely, without ever applying to the same posting twice.

I wanted to build a full stack end to end, on purpose, without shortcuts. Vitalia / NutriSam is a personal wellness-platform project with structured MVC, real persistence, and a reproducible containerized environment.

Beyond any single case study, I maintain a fleet of 10+ WordPress sites in active production. This card indexes that ongoing work — administration, uptime and upgrades across every one of them — in one place.