Applied
Engineering
Results
samuel-torres.com
Role
Web development and systems integration: WordPress/Elementor build, per-specialist scheduling integration, professional email setup, and staging-to-production release.
Core stack
WordPress · Elementor Pro · Cal.com (team scheduling with payments) · ACF · Slider Revolution · WPForms · WP Fastest Cache · UpdraftPlus · cPanel/WHM · Domain professional email
Context
A high-profile personal brand in sports nutrition (media-produced podcast, corporate conferences, national and international brand collaborations). The challenge: centralize the entire offering — consultations, genetic testing, courses, and conferences — in a site that doesn't just inform but sells, letting clients book and pay with no manual intervention. Key constraint: content (photos, logos, copy, videos) arrived in phases from a non-technical client team, with review sessions held directly with the brand owner.
What I did
With 7 sections (Home, Consultations, Genetic Testing, Podcast, Courses, Conferences, Collaborations), developing on an agency staging subdomain and releasing to the brand's own production domain.
Via HTML embeds: two flows per specialist (first consultation and follow-up) with real-time availability and per-session online payment; resolved client account access and extracted the embed codes for every calendar.
A per-specialist selector with profile, academic credentials, practice philosophy, and a dedicated calendar for 6+ nutritionists plus the brand owner, so users book in 3 steps.
A 3-package pricing structure plus 8 specialty add-on studies, with a direct WhatsApp contact CTA.
With updatable YouTube and Spotify embeds, connecting the brand to its media production.
Creation and environment configuration, so commercial operations and scheduling ran under the brand's own identity — the site as a complete system, not just a page.
On phased material collection, review sessions with the brand owner, and management of the production domain.
Evidence from the live site
Screenshots taken directly from the production site, showing the per-specialist scheduling, genetic testing catalog and conference offering described above.
The specialist selector and first Cal.com booking embed — points 2 & 3.
Real-time availability with per-session pricing — point 2.
The 8 genetic-testing specialty packages — point 4.
The Conferences section, one of the 7 site sections — point 1.
Every specialist gets her own dedicated calendar — point 3.
6+ specialists, each with credentials, philosophy and a live calendar — point 3.
Short version (portfolio card)
A sports nutritionist and speaker's personal-brand platform: a WordPress/Elementor site with online scheduling and payments for 6+ specialists via Cal.com, a genetic testing commercial catalog, integrated podcast, and domain professional email. From staging to production, coordinating directly with the client's team.
Resume / LinkedIn bullets
- Delivered the commercial web platform for a sports nutrition personal brand (WordPress/Elementor Pro), integrating online scheduling with payments via Cal.com for a team of 6+ specialists with first-consultation and follow-up flows.
- Configured the full digital operations environment: domain professional emails, YouTube/Spotify embeds for the brand's podcast, and a genetic testing commercial catalog with 3 packages and 8 specialty studies.
- Managed the full delivery cycle: agency staging subdomain, phased content coordination with a non-technical team, review sessions with the brand owner, and release to the production domain.