Applied
Engineering
Results
samuel-torres.com
Role
End-to-end development, systems integration & ongoing maintenance.
Core stack
WordPress · WooCommerce · Elementor Pro · PHP · YITH Suite · Envia.com API · Mercado Pago
Context
Blanco Detalle is a Mexican event-decor brand selling personalized items — silk twilly scarves, custom fragrances, slippers, hand fans and textiles — under a hybrid model: direct sales plus volume orders for weddings and corporate events. They needed a store able to handle complex product personalization, tiered wholesale pricing and multi-carrier logistics, with full Mexican tax compliance.
What I did
Built the personalization logic with YITH Product Add-ons & Extra Options: fragrance, cap and label-style selection with free-text personalization, plus conditional paid options (branded pouch +MX$25 / custom pouch +MX$35 on twillys), with live order-total recalculation.
Implemented quantity-based price tables with dynamic active-tier highlighting (15–49 pcs at MX$449 → 50–99 at MX$249 → 100+ at MX$219) and a 15-piece minimum order per product, combining WPC Price by Quantity with Min/Max Quantity Limits.
Programmed the full carrier integration with Envia.com (150+ couriers): checkout rate quoting, shipping rules and fulfillment, complemented with weight/ZIP-based rates (WC APG) and conditional free shipping.
Set up Mercado Pago and PayPal gateways, customer self-invoicing via Factura.com, and automatic PDF invoices & packing slips.
Meta catalog sync (FB/IG Shops), Meta Pixel + CAPI and GA4 via PixelYourSite, Klaviyo abandoned-cart flows, targeted popups and integrated WhatsApp chat (Joinchat).
Full Elementor Pro build with addons, the Hello Summer S'2026 collection launch with banners and a custom-coded animated announcement marquee, sticky-header effects, and a 14-category catalog with AJAX filtering and instant search (YITH).
Order exports to Excel/CSV for the client's back-office, transactional SMTP with logging, WebP image optimization (ShortPixel), technical SEO (Yoast), security hardening (MalCare) and role management. Ongoing maintenance of a production store running ~50 active plugins.
Evidence from the live store
Screenshots taken directly from the production site and admin, showing the configurator, tiered pricing and checkout flow described above.
Tiered pricing table (15–49 / 50–99 / 100+) with the pouch add-on selector — the source of point 2 above.
Same configurator at 100 pieces + branded pouch: total recalculates live to MX$47,400.
Custom fragrance configurator: scent, cap and label-style options — point 1 above.
The 14-category catalog menu — point 6 above.
Summer Collection category page, part of the Hello Summer S'2026 campaign launch.
Cart with quantity-priced line item, ready for the Envia.com shipping quote at checkout.
Short version (portfolio card)
Built for an event-decor brand, this WooCommerce store combines a custom product configurator, B2B volume pricing, API-integrated multi-carrier shipping (Envia.com) and CFDI e-invoicing. End-to-end development, integration and maintenance.
Resume / LinkedIn bullets
- Engineered a B2B/B2C WooCommerce store featuring a product configurator and quantity-tiered pricing with real-time total recalculation.
- Programmed the Envia.com API integration (150+ couriers): rate quoting, shipping rules and fulfillment.
- Implemented CFDI e-invoicing (Factura.com), Mercado Pago/PayPal gateways and a marketing stack with Klaviyo, Meta CAPI and GA4.