Applied
Engineering
Results
samuel-torres.com
Role
Web design & development, generative-AI content production, performance optimization and lead-capture integration (my first agency project).
Core stack
WordPress · Elementor · JotForm · Generative AI (images & video) · Cache & image optimization · WhatsApp CTA
Context
BIN Experiences is a luxury inbound-tourism agency in Mexico designing tailor-made trips — honeymoons, family travel, wellness, adventure — with access to a network of 20+ premium hotel brands (St. Regis, Rosewood, One&Only, Marriott, Edition, the Virtuoso network). They needed a bilingual, visually immersive and fast website built to convert visitors into quote requests.
What I did
Developed the full site on WordPress + Elementor with full-screen video heroes, brand and experience carousels, and a 25+ landing-page architecture: 6 travel styles (honeymoon, family, friends, bachelor(ette), adventure, wellness) and 19 featured destinations, each with its own page, polished for both desktop and mobile.
Produced the campaign videos and imagery with AI tools instead of relying on stock photography, achieving a distinctive, consistent visual identity per travel style with a faster, cheaper content pipeline for the client.
Integrated a detailed quote form (destinations, dates, adults and children, hotel type, desired services, USD budget) with automatic submission counting, plus registration for featured experiences and events (Summer Tournament 2026, New Year's, Day of the Dead), a newsletter and a WhatsApp CTA — structured as a 3-step funnel: form → call → quote.
Full English version with a language switcher and configured locales (es_MX / en_US), aligned with the client's positioning for international travelers.
A video- and image-rich site demanded careful loading work: aggressive image compression and cache configuration to keep load times fast, especially on mobile.
Takeaway
My foundational agency project. Here I consolidated professional layout work, responsive design, performance and lead funnels — the base I later built on with custom PHP plugins, API integrations and conversational automation.
Evidence from the live site
Screenshots taken directly from the production site, showing the travel-style architecture, brand network and quote funnel described above.
The 6 travel-style landing pages, each with its own AI-produced imagery — point 1 & 2.
Featured experiences and events carousel, part of the JotForm registration flow — point 3.
Value-proposition section highlighting the premium hotel brand network — supports the context above.
The detailed JotForm quote request — point 3.
Footer with newsletter capture and partner hotel brands (Rosewood, Palace Resorts) — point 3.
Short version (portfolio card)
A luxury travel agency's bilingual, immersive website: 25+ landing pages (6 travel styles, 19 destinations), AI-generated visual content, a JotForm quote funnel, and cache/image optimization for fast mobile loading.
Resume / LinkedIn bullets
- Developed a bilingual (ES/EN) WordPress/Elementor site with 25+ travel-style and destination landing pages and an immersive video experience on desktop and mobile.
- Implemented the lead-capture funnel with JotForm (detailed quote form, event registration with automatic counting, newsletter) and a WhatsApp CTA.
- Produced visual content with generative AI instead of stock and optimized caching and images for fast load times.