Applied
Engineering
Results
samuel-torres.com
Role
Web development and implementation on WordPress/Elementor with a premium theme: development and model pages, interactive product components, and lead-generation channels.
Core stack
WordPress · Elementor Pro · Premium theme (ThemeXriver) · ElementsKit · Premium Addons · Joinchat (WhatsApp Business) · WPForms / Contact Form 7 · WP Mail SMTP · Yoast SEO · Site Kit by Google · Wordfence · UpdraftPlus
Context
A real estate developer with 25+ years in Mexico, backed by a group with a 70-year track record in Latin America. Their website needed to do the job of a sales advisor: present each home model clearly (spaces, floor plans, "from" pricing), answer questions instantly, and convert interest into appointments and qualified leads for their developments in Valle de México and Aguascalientes.
What I did
With a premium theme, covering per-city development pages, home-model pages, corporate pages (about, mission/vision/pillars), and a first-time-buyer content blog.
Prospects pick Entrance, Living-dining, Kitchen, Bedrooms, or Bathrooms and the gallery shows only that space for the model — catalog-style product navigation instead of a flat carousel.
Hotspots over each level's architectural plan that open the real photo of that space on tap, connecting the technical plan to the visual experience of the home.
Per-model brochure forms, a general form with routing fields (development of interest and credit type) to pre-qualify prospects, and WhatsApp click-to-chat connected to the business account with a pre-filled message for frictionless first contact.
Consistent red/yellow identity, clear commercial hierarchy ("Your home from: $706,900"), amenity cards with custom iconography, and per-level specs (bedrooms, bathrooms, parking, service patio).
On-page SEO with a dedicated plugin, analytics wired through Google Site Kit, and reliable form-notification delivery via SMTP.
Evidence from the live site
Screenshots taken directly from the production site, showing the interactive floor plans, room-filterable galleries and lead-capture flow described above.
The homepage hero with live "from" pricing and a direct booking CTA — point 5.
The interactive floor plan: hotspots open the real photo of each space — point 3.
The room-filterable gallery — Entrance, Living-dining, Kitchen, Bedrooms, Bathrooms — point 2.
The general lead form with development and credit-type routing fields — point 4.
A dedicated home-model page with its own "from" price — point 1.
The first-time-buyer content blog — point 1.
Short version (portfolio card)
Built for a multinational real estate developer, this lead-generation website features a home-model catalog with interactive floor plans (hotspots opening real photos of each space), room-filterable galleries, credit-type routing forms, and integrated WhatsApp Business. WordPress + Elementor Pro.
Resume / LinkedIn bullets
- Developed the web platform for a multinational real estate developer (WordPress/Elementor Pro): model pages with hotspot-style interactive floor plans that reveal the real photo of each space over the architectural plan.
- Implemented multichannel, pre-qualification-oriented lead capture: forms with development and credit-type routing, per-model brochures, and WhatsApp Business click-to-chat with pre-filled messaging.
- Built room-filterable product galleries (living, kitchen, bedrooms, bathrooms) and left SEO, analytics (Google Site Kit), and SMTP notification deliverability in operation.