Applied
Engineering
Results
samuel-torres.com
Role
Web development: WordPress/Elementor build and multi-platform social feed integration.
Core stack
WordPress · Elementor Pro · ElementsKit · MetForm · Smash Balloon suite (Instagram, Facebook, and more) · WPConsent · UpdraftPlus
Context
An outreach brand that translates science and Mexican dairy farming into independent information about milk and nutrition, with its community living on Instagram and Facebook. The site needed to be concise: present the brand, route users to social channels (and back), and host the editorial sections — without over-engineering a project whose real life happens on social media.
What I did
With the brand's playful identity (mascot, dairy palette, friendly tone): Home, About, Milk Tips, News Notes, and Contact.
Smash Balloon suite: a live embedded Instagram feed with progressive loading and a follow CTA, plus Facebook and other network connectors — the site automatically mirrors what the brand publishes, with zero manual upkeep.
Direct links to Instagram, Facebook, and WhatsApp, closing the web ↔ social loop in both directions.
Integrated into the site's Elementor ecosystem.
Automated backups (UpdraftPlus) and a cookie-consent banner (WPConsent) for privacy compliance, with the site staged on an agency subdomain ready for release to its own domain.
Evidence from the live site
Screenshots taken directly from the production site, showing the brand identity, the live Instagram feed and the web ↔ social ↔ WhatsApp loop described above.
The homepage hero with the brand's playful identity — point 1.
The live embedded Instagram feed, mirrored automatically from the brand's account — point 2.
Progressive feed loading and the footer's social channel links — points 2 & 3.
Short version (portfolio card)
Built for a milk-education brand, this community site runs on WordPress/Elementor with live social feeds (Instagram/Facebook), a playful brand identity, and a complete web ↔ social ↔ WhatsApp loop. Deliberately concise — sized to the project's real scope.
Resume / LinkedIn bullets
- Stood up the community website for a social-first outreach brand (WordPress/Elementor Pro), with editorial sections and a playful brand identity.
- Integrated live multi-platform social feed aggregation (Smash Balloon suite) with progressive loading, connecting the site to Instagram, Facebook, and WhatsApp in both directions.
- Shipped forms (MetForm), automated backups, and cookie consent for privacy compliance.